12 Ways to Energize Your Billboard Content, for Free!

As part of Watchfire’s commitment to support digital billboard operators, we are providing a free library of monthly thematic artwork designs for use by operators year-round. The artwork is designed to be used for promotional purposes and to demonstrate the dynamic and interactive capabilities of digital billboards.

The theme for June’s artwork is Fathers’ Day and features designs that are integrated with a special website – www.awesomedad2015.com. The artwork features tributes to dads from across the country and provides a way for viewers to make their own version for a dad they want to honor on the website.

Many of the monthly campaigns feature artwork than can be customized with Watchfire’s Ignite OA content management software. The graphics are designed to give billboard operators the ability to incorporate dynamic features like countdowns, or the time and temperature.

This free artwork package contains themes for national events like Independence Day or Thanksgiving, and will also celebrate more general themes like summertime. Use it as backup media for insertion into unsold spots.  Our goal is to provide you with material that engages the community and helps advertisers think about how they might also use dynamic media.

The promotional artwork is available in the four most common billboard sizes (10x30, 10x36, 11x22 and 14x48). Just right click on your size and select “save as” to download the zip file that contains each monthly package.

Talk to your territory manager about other tools for billboard owners, like our Watchfire Billboard Operators’ Tool Kit, a comprehensive set of resources that includes customizable sales materials, a media kit and content guidelines for advertisers.