Watchfire Blog

  • Digital Billboard Timeline: Technological Advancements Lead to Profitability

    Okay, let's everyone hop into the tardis and go back in time a little bit. Quiz: What Year Was It? President Reagan passed away. Facebook made its debut. Shrek 2 was tops at the box office. Janet Jackson’s wardrobe malfunctioned. A gallon of gas only cost $2.00. And the Red Sox ended the Curse of the Bambino.

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  • LED Sign Catches More than Business for PA Jewelry Store

    With Valentine’s Day just days away and consumers estimated to spend $4.4 billion on jewelry this year, jewelers are eager to find the best way to attract new customers and increase foot traffic. Decker Diamond Jewelers in Ebensburg, Pa., has found an innovative way to do both with the installation of a high-resolution Watchfire LED sign.

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  • 5 Things Auto Dealers Should Know before Buying an LED Sign

    David Warns, Vice President of On-premise Sales at Watchfire, recently contributed this article for Auto Dealer Monthly. In the face of increasing emphasis on factory image programs and corporate branding, it’s no wonder auto dealers are looking at signage as a way to gain a competitive advantage. With quarterly bonuses from factory image programs creating a widening disparity between older dealerships and newer, remodeled ones, digital signage has become one of the easiest ways to refresh a dealership’s image.

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  • Using Digital Billboards to Outsmart Your Competition

    Last year, I had the pleasure of talking with dozens of digital billboard operators throughout the United States. With more than 250 independent operators as customers, I often hear about the challenges operators face and best practices they employ to succeed, whether they are installing their very first digital billboard or already have many in operation. No matter the size of the company or their market, these operators are forecasting future sales, choosing locations and developing sales strategies to determine if digital is the right choice for them. There are three important developments that I think will contribute to a competitive advantage for digital billboard operators in 2013:

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  • Digital Signage Will Make 2013 the Year for Small Business Growth

    Small businesses are the cornerstone of the economy, employing nearly 60% of the private workforce and generating 39% of the U.S. gross domestic product, according to the U.S. Department of Commerce. That's why it's so important to the future of our economy to have healthy small businesses.

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