Watchfire Blog

  • Foolproof Tips and Tricks for the LED Sign Permitting Process

    This is an issue we work through on a regular basis, and one I wrote about recently in my Digital Signage Today blog. These are my (foolproof) tips for navigating the sign permitting process. These tips work because they are common sense. We work with companies every day dealing with the permitting process, and it can be a challenge, especially if you don't know what's ahead. Keep in mind that everyone involved, the sign manufacturers, sign dealers, customers, municipal officials, all have the same primary goal — ensuring any signage incorporated into the town's landscape enhances the community and does not pose a safety risk. Yet, we all also have a responsibility to support local businesses, and in turn grow the community's tax base.

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  • Watchfire Signs Announces Grand Opening Celebration

    Watchfire Signs will host a ribbon cutting on July 18, 2013, to mark the grand opening of their manufacturing and office facilities. The expansion has added over 110,000 square feet of additional manufacturing space and 17,000 square feet of office space to the company's headquarters in Danville, Ill.

    Topics: Press,
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  • Watchfire Digital Billboards Fuel Go Digital’s Success in Central America

    Go Digital, a premier outdoor advertising company in El Salvador and Panama, has several digital billboards manufactured by Watchfire Digital Outdoor. Go Digital's General Manager Rodrigo Lopez credits a key, and once secret, competitive advantage-the quality of their digital billboards from Watchfire-for facilitating their success.

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  • 4 Digital Billboard Trends for the First Half of 2013

    I have noticed an interesting trend in digital billboard sales so far this year. While 19mm/20mm bulletins have traditionally been the overwhelming favorite and the lower resolution optimized product is still extremely popular for longer reads, there has been a surge in orders for high-resolution 16mm displays in the billboard market. Although the 16mm is unlikely to supplant the others as the second most popular option any time soon, the orders are steadily increasing. So, why the shift? I believe there are a few reasons.

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  • The Digital Billboard Explosion

    Out of Home magazine recently featured an article by Darrin Friskney, Vice President of Digital Outdoor at Watchfire, about the recent explosion in the number of digital billboards in the United States. In the article, Darrin outlines five contributing factors that are putting digital at the foreground of the Out of Home advertising industry. Here is a summary:

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