Watchfire Blog

  • Outdoor LED Sign Design and Durability

    Electronics and moisture don’t mix, especially in the outdoor LED sign industry. Think about the conditions your sign will endure as it operates day after day without shelter from whatever Mother Nature has in store.

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  • Digital Signage + Social Media = Big Opportunities

    Watchfire's Barry Pearman, U.S. sales manager, was recently featured in a blog post at Digital Signage Today on the topic of combining digital signage with social media. In the lifespan of technology, both digital signs and social media can be considered infants. As these young technologies grow up together, they have the potential to create tremendous opportunities for businesses to engage customers and prospects. Digital signage, for all its strengths, will never be able to deliver large volumes of detailed content to customers. In fact, we spend a lot of time coaching users to limit their words and images in order to achieve the greatest impact.

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  • Digital Billboards: How Many is Too Many for One Market?

    Operators around the country have shown concern about overbuilding or saturating their markets with digital units. The question that gets posed to me is, “How many is enough for my market?” This is tough to answer, but I know one thing for sure—the number is almost always more than most would have initially thought. A large number of Watchfire’s customers in small and mid-sized markets are aggressively building and upgrading to LED boards. Many times we wondered whether a market was approaching saturation only to see additional units added with occupancy and rate levels remaining constant.

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  • Watchfire Begins Construction on Expanded Manufacturing Facilities

    Watchfire hosted a groundbreaking ceremony for its expanding manufacturing and office facilities on June 7, 2012. The company will add over 110,000 square feet of additional manufacturing space and 17,000 square feet of office space at its Maple Street location. The new facilities allow the company to consolidate its current three locations to one location, provide room for additional employees and will help Watchfire keep up with demand.

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  • Digital Signage Helps Retail Businesses Set a New Trend

    Many business segments in the retail sector have adopted digital signage to better communicate with customers and increase sales. Here's a look at some of the latest trends.

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