Watchfire Blog

  • Beer, Donuts and Digital Billboard Advertising

    Digital billboards have opened a world of possibilities for advertising: the ability to display fresh, timely, vibrant and varied messaging. Unfortunately, some advertisers design their digital billboard messaging with a static billboard mindset, relying only on one display image, or focusing on a general branding message instead of a dynamic approach including a mixture of specific promotions and branding.

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  • WBOC-TV/FOX21 Takes Hi-Def Outside with LED Sign

    WBOC-TV and FOX21, in Salisbury, Md., have taken their commitment to delivering high-definition broadcasts one step further with the installation of their new Watchfire electronic message center. In choosing a new LED sign, WBOC-TV/FOX21 worked extensively with Phillips Signs to find a dynamic sign “that looked as good as our television broadcasts,” explained Creative Services Director Mary Borger.

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  • Digital Billboard Timeline: Technological Advancements Lead to Profitability

    Okay, let's everyone hop into the tardis and go back in time a little bit. Quiz: What Year Was It? President Reagan passed away. Facebook made its debut. Shrek 2 was tops at the box office. Janet Jackson’s wardrobe malfunctioned. A gallon of gas only cost $2.00. And the Red Sox ended the Curse of the Bambino.

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  • LED Sign Catches More than Business for PA Jewelry Store

    With Valentine’s Day just days away and consumers estimated to spend $4.4 billion on jewelry this year, jewelers are eager to find the best way to attract new customers and increase foot traffic. Decker Diamond Jewelers in Ebensburg, Pa., has found an innovative way to do both with the installation of a high-resolution Watchfire LED sign.

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  • 5 Things Auto Dealers Should Know before Buying an LED Sign

    David Warns, Vice President of On-premise Sales at Watchfire, recently contributed this article for Auto Dealer Monthly. In the face of increasing emphasis on factory image programs and corporate branding, it’s no wonder auto dealers are looking at signage as a way to gain a competitive advantage. With quarterly bonuses from factory image programs creating a widening disparity between older dealerships and newer, remodeled ones, digital signage has become one of the easiest ways to refresh a dealership’s image.

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