Watchfire Blog

  • The Jordan Company Acquires Watchfire Signs

    Watchfire Signs, a leading manufacturer of LED signs and digital billboards, announced today that it has been acquired by a fund managed by The Jordan Company, a middle-market private equity firm based in New York.

    Topics: Press,
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  • Can the Full Purchase Price of a Digital Billboard Be Deducted in 2013?

    What if you could deduct the full purchase price of a new digital billboard this year? It is possible, provided you act now — before the temporary depreciation bonus and Section 179 benefits expire on December 31, 2013. The American Taxpayer Relief Act extends higher deduction limits for 2013 — up to $500,000. After $500,000, you can still claim a 50% Bonus Depreciation. These deductions are reduced dollar for dollar if you purchase more than a total of $2,000,000 on equipment in 2013, because the benefit is designed to help small and medium-sized businesses and encourage them to add equipment this year.

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  • What do LED signs, UFOs and the Loch Ness monster all have in common

    What do LED signs, UFOs and the Loch Ness monster all have in common? All three are notoriously difficult – and some might say impossible – to photograph. While LED signs really aren’t impossible to photograph, I’ve certainly seen enough bad sign photos to know it can be a challenge. And it’s an important step to get right. Bad sign photos just don’t do justice to the beautiful images LED signs can display. In the worst cases, these photographs show blurry, distorted and washed out images, even when the LED sign looks great in person. By understanding a few concepts and making adjustments to your camera’s settings, your LED sign photographs can improve significantly.

    Topics: Design Tips,
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  • Digital Billboards Save the Day

    Superman may be taking over theaters this summer, but there's a real-life crime fighter out there capturing criminals, protecting the public and making communities proud. Digital billboards do all this and more. An incredibly powerful advertising medium, they're disrupting a 150-year old industry. Here are just a few of the ways digital billboards are playing a superhero-like role in many communities, both large and small:

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  • Foolproof Tips and Tricks for the LED Sign Permitting Process

    This is an issue we work through on a regular basis, and one I wrote about recently in my Digital Signage Today blog. These are my (foolproof) tips for navigating the sign permitting process. These tips work because they are common sense. We work with companies every day dealing with the permitting process, and it can be a challenge, especially if you don't know what's ahead. Keep in mind that everyone involved, the sign manufacturers, sign dealers, customers, municipal officials, all have the same primary goal — ensuring any signage incorporated into the town's landscape enhances the community and does not pose a safety risk. Yet, we all also have a responsibility to support local businesses, and in turn grow the community's tax base.

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