Watchfire Blog

  • Digital Billboard Inventory - Using Empty Space to Your Advantage

    In the past few months we’ve talked with independent operators about sales calls they’ve made on small, local advertisers. To no one’s surprise, many business owners have said they are holding tight to their surplus cash. If they do decide to invest that cash in advertising, it will have to be in a medium that has shown a proven return. Of course, because digital billboards are the new kid on the block, most local advertisers have yet to try us, and don’t have experience to fall back on. Instead of a roadblock, we view this as an opportunity.

    Read more
  • LED Signs are Tools for Convenience Store Growth

    Some gas stations combine digital price signs with outdoor LED signs to attract customers.

    The National Association of Convenience Stores show recently wrapped up in Las Vegas, and the show was filled with industry leaders looking for tools to move their businesses forward. Convenience store owners and operators have suffered from image problems for years and are now embracing new products and technologies, especially digital signage.

    Read more
  • Watchfire KnowledgeBase: The 24/7 LED Sign Resource

    Want to learn more about your Watchfire LED sign? Check out the newly updated KnowledgeBase articles so you get the most of out your digital sign. You may be surprised how easy it is to install software and perform other tasks with a little help from our KnowledgeBase. It’s a great resource for any questions you might have about your sign and it’s available 24 hours a day. You can access informative articles just by typing in keywords in the KnowledgeBase search bar.

    Topics: Technical Tips,
    Read more
  • Time is Running out on Tax Laws that Benefit Digital Billboard Operators

    In recent years, tax laws have been very favorable for billboard operators who want to invest in digital billboards, and 2012 is no different. Congress reinstated the bonus depreciation deduction and Sec. 179 expensing limits, providing a favorable expensing climate for qualified property acquired and placed into service by the end of 2012.

    Read more
  • Mile High Outdoor Installs First Digital Billboard in Grand Junction Colorado

    Interstate 70 Business at Main Street in Grand Junction, Colo., is the location of the city's first digital billboard, installed by Mile High Outdoor and manufactured by Watchfire Digital Outdoor. The 10' x 30', 19mm digital billboard replaces a static billboard in the same location.

    Read more