Watchfire Blog

  • Trends Point to Continued Growth for Digital Billboards

    Darrin Friskney, director of Watchfire Digital Outdoor, recently published a blog post on The post discusses the growth of digital billboards in the United States, and outlines the following five indicators of how and why adoption of digital billboards has grown despite the current recession, and how digital will continue to grow in the future.

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  • Cannibalization (Does Digital Do It?)

    One question our customers have when mulling whether to roll-out digital billboards is this: “Will they cannibalize static faces and result in flat sales because ads just move from static to digital?”. The verdict on that question is in, and the answer is a definitive “No”.

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  • Create Dynamic Content on Your Outdoor LED Sign

    It goes without saying that if you’ve made the choice to purchase an LED sign, you intend for your investment to serve as a dynamic messenger for your business. You chose an LED sign because it can get attention with timely and eye-pleasing messages. It is your 24-hour salesman, attracting attention and selling your message. The “round the clock” nature of your sign is all the more reason to tailor your messages for the benefit of your business.

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  • Keep Your LED Sign On-Time as DST Ends

    Older signs may need a little help when its time to "spring forward" or "fall back" so we have assembled some technical tips for signs shipped before March of 2007.

    Topics: Technical Tips,
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  • I Don’t Wanna Share!

    If you have been out selling digital outdoor, you have most likely heard this objection. Advertisers often try to tell you that they don’t want to advertise on a digital billboard because their ads are not displayed 24/7 as they would on traditional static displays. They also may say that they don’t understand why they should be paying the same ad rates as they would for that static board.

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