Every convenience store owner knows about the importance of dayparting for in-store items. It used to mean scheduling different items for the day and night, but dayparting has now transformed into a 24/7 schedule. It’s crucial for C-store owners to implement fresh and flexible marketing strategies, and LED signage is an effortless way to increase sales and traffic.
Pixel pitch is a common way the sign industry describes an LED sign’s resolution. The simple rule of thumb is that a lower pitch measurement, where each cluster is close together, results in a higher quality image. Unfortunately, some manufacturers have introduced alternative pixel distance calculations as a way to reduce costs.
Watchfire Signs' awards program recognizes Watchfire dealer partners who showcase the capabilities of outdoor digital advertising. The third annual awards recognize on premise digital signs that display excellence in design, legibility of sign content and advertising effectiveness.
Fans attending San Jose Giants games now can see video replays, close up action and other entertaining content on a huge new virtual scoreboard and video display manufactured by Watchfire Signs. The new display is 26 feet tall by 36 feet wide, and features Watchfire’s true 19mm resolution and the industry’s best display brightness.
With any product, consumers should know what they’re buying. In the LED signage market, where investments in today’s best form of advertising can be substantial, it isn’t enough for the buyer to beware. When it comes to the FCC’s enforcement of emissions interference, uneducated buyers run the risk of purchasing non-compliant signs