Watchfire Blog

  • Understand Section 179 Deductions and Save Money

    Understanding IRS Section 179 is not as difficult as you might think. Its purpose is to motivate American companies to invest in equipment that grows their businesses, improves their bottom lines, and helps to stimulate the economy as a result. Section 179 allows businesses to write off the entire amount of new equipment purchased, including LED signs, (up to the $500,000 maximum) for the tax year in which a purchase is made.

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  • Using Digital’s Potential Wins Millennial Customers

    Savvy companies recognize that partnering with digital media in new and creative ways can only increase consumer loyalty and their bottom lines. Millennials have considerable and increasing buying power, and in order for advertisers to become favored brands they need to expand their use of digital billboards as part of an overall brand experience. Standing out in a visually crowded field of advertising and brands is important.

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  • Energize Your Franchise with a Corporate Program for Digital Signs

    For multiple location businesses, becoming involved in a corporate program makes financial sense. With the resources provided, affiliated businesses profit from a menu of products tailored to their locations and business type, including customized content and a way to effectively allocate advertising dollars in the most responsive way possible.

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  • Photographing Your LED Sign or Digital Billboard

    Anyone who has ever tried to photograph an LED sign or digital billboard knows that it can be a challenge. You want photos that showcase the vibrant messages LED signs can display. With a few simple adjustments to your camera, you can avoid pictures that show tiling and blurry content that doesn’t represent what shows on the display.

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  • Students Learn Video and Live Event Production with Watchfire Scoreboard

    The Villages Charter School has launched a curriculum that utilizes the school's football program and a 19mm Watchfire live video display. Athletic director and head football coach Richard Pettus says, "Our kids understand what they have and don't take it for granted. We have..the very best in the state and we're proud of it, we're going to continue to take care of it."

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