Watchfire Blog

  • The Retail Power of an LED Sign’s Presence

    An on premise LED display in front of a retail location enhances the identification provided by a corporate logo, but the validation as a retailer goes deeper than that. The dynamic content on an LED sign can mirror product advertisements in more traditional media, plus it offers the opportunity to promote specials that can change hourly, daily, or based on weather conditions or inventory changes.

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  • Watchfire and Interstate JCDecaux Innovate Landmark Contract with City of Chicago

    In 2013, a ground-breaking agreement launched the first ever public-private partnership for a large-scale digital signage network in the United States. The City of Chicago contracted with Interstate JCDecaux, a joint venture between the JCDecaux Group and Interstate Outdoor Advertising and Foster Interstate Media, Inc., to erect digital signage at 34 locations along city-controlled expressways, with between 30 and 50 percent of advertising revenue generated going to the city. Watchfire Digital Outdoor in Danville, Ill., was chosen to exclusively manufacture the digital signage for this landmark project.

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  • NACS: Showcasing LED Signage That Drives Sales Outside and Inside the C-Store

    The largest ever NACS Show starts today in Las Vegas, and Watchfire Signs is there to showcase its ability to grab the attention of motorists with gas price signs, entice them into the c-store with LED message centers and convert sales with creative in-store digital screens, at the National Association of Convenience Stores (NACS) Show, October 11-14, 2015 in Las Vegas. The LED sign manufacturer will display its full range of convenience store and petroleum retail lighting solutions, along with cloud-based digital displays from subsidiary Aerva, in booth 7201. Click to Tweet.

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  • Comparing Two LED Signs: Quote the Matrix

    In the LED sign industry there is no uniform, standard size for sign modules. Each manufacturer has its own idea of what constitutes a module, according to size and the number of LED pixel groupings it contains. In competitive situations, it’s necessary to look beyond cabinet size and consider details like pixel pitch, matrix and viewable area in order to get a true apples-to-apples comparison.

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  • Watchfire Adds 16mm Digital Billboard Option to MX Class

    Digital billboards are a capital investment that can frustrate operators when they begin to dim and be-come less uniform after a few years of operation. Watchfire Signs, a leading manufacturer of digital billboards, now offers both 16mm and 19mm versions of its MX Class billboards, a revolutionary bill-board product that the company guarantees will look as good in year 10 as it does on the first day of operation.

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