Watchfire Blog

  • NACS: Showcasing LED Signage That Drives Sales Outside and Inside the C-Store

    The largest ever NACS Show starts today in Las Vegas, and Watchfire Signs is there to showcase its ability to grab the attention of motorists with gas price signs, entice them into the c-store with LED message centers and convert sales with creative in-store digital screens, at the National Association of Convenience Stores (NACS) Show, October 11-14, 2015 in Las Vegas. The LED sign manufacturer will display its full range of convenience store and petroleum retail lighting solutions, along with cloud-based digital displays from subsidiary Aerva, in booth 7201.

    Read more
  • Comparing Two LED Signs: Quote the Matrix

    In the LED sign industry there is no uniform, standard size for sign modules. Each manufacturer has its own idea of what constitutes a module, according to size and the number of LED pixel groupings it contains. In competitive situations, it’s necessary to look beyond cabinet size and consider details like pixel pitch, matrix and viewable area in order to get a true apples-to-apples comparison.

    Read more
  • Watchfire Adds 16mm Digital Billboard Option to MX Class

    Digital billboards are a capital investment that can frustrate operators when they begin to dim and be-come less uniform after a few years of operation. Watchfire Signs, a leading manufacturer of digital billboards, now offers both 16mm and 19mm versions of its MX Class billboards, a revolutionary bill-board product that the company guarantees will look as good in year 10 as it does on the first day of operation.

    Read more
  • Digital Billboard Rate Setting 101

    For many operators, the digital billboard business is new territory. Whether you’re the first digital billboard in your area, or starting with a new digital board in an already established market, rate setting is at the very heart of your success.

    Read more
  • 5 Ways to Optimize Digital Billboard Inventory Management

    In any business, there is a lot to organize. Between finances, payroll, daily schedules and inventory, it’s important to utilize available business tools to stay organized. Fortunately, for digital billboard owners there are amazing content and inventory management tools like Ignite OA to make digital display organization simple and efficient. Here are five tips on organizing content that will streamline your work flow and save valuable time for sales.

    Read more