Watchfire Blog

  • Longevity of Watchfire’s First Digital Billboards Provides Competitive Advantage

    The first Watchfire digital billboards were installed in early 2007. Today, their very first digital billboard customers report being very impressed with the longevity of their boards and happy with their purchase. They also say their Watchfire digital boards are still going strong and they have no plans to replace them any time soon. These operators, both large and small, have been impressed with Watchfire’s digital billboards and all reported they would purchase from Watchfire again without hesitation.

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  • Tri Outdoor Uses Watchfire Digital Billboards for Client-Pleasing Social Media Campaign

    What happens when you allow excited Penn State Lehigh Valley graduates to put their Instagram posts and tweets onto billboards around town? That’s what Tri Outdoor wanted to find out when they embarked on a month long campaign with the university. To celebrate the 2014 graduates, Tri Outdoor, Inc. in Bethlehem, PA, partnered with the university for a 30-day campaign featuring real-time Instragram posts and tweets from the graduates themselves on Tri Outdoor’s two Watchfire digital billboards.

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  • Peer-Reviewed FHWA Report Upholds Digital Billboard Safety

    The U.S. Department of Transportation Federal Highway Administration has released a peer-reviewed version of its report declaring that digital billboards do not pose a safety risk to passing motorists. For those within the industry, the final results of this study come as no surprise. Numerous traffic studies and analyses performed in the last couple of decades have come to a similar conclusion.

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  • Watchfire Digital Billboards Help Arte Comercial S.A. De C.V. Add Value for Customers

    Arte Comercial S.A. de C.V., a leading outdoor advertising company headquartered in La Libertad, El Salvador has gained access to new markets and has seen considerable growth since installing four Watchfire digital billboards. Arte Comercial credits their strategic partnership with Watchfire, along with the renowned quality and reliability of Watchfire's digital billboards, with helping to grow their business and that of their clients.

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  • Auto Dealers Market Smart with Outdoor LED Signs

    There’s a new trend in the auto industry, and it has little to do with cars. With a struggling economy over the last few years, dealerships have had to look for creative new ways to adapt and innovate to survive. At a time when media consumption continues to splinter into smaller and smaller groups, these dealers have discovered they can create their own content stream – with outdoor digital signage.

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