Watchfire Blog

  • Missed Opportunities: Static Artwork on Digital Billboards

    When digital is used to engage the audience with timely messages, advertisers can make the most of their return on investment. Yes, digital billboard are completely capable of delivering static branding and directional messages, but when the advantages of digital are underutilized, the advertiser really misses out on the chance to stand out in the crowd and make a connection with their customers.

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  • Preparing your LED Sign or Digital Billboard for Severe Weather

    It's hurricane season again. Each year we are asked about the best course of action to protect an LED sign or digital billboard. Our products have been tested by tornadoes, hurricanes, severe winter weather, and punishing heat.

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  • The Jordan Company Acquires Watchfire Signs

    Watchfire Signs, a leading manufacturer of LED signs and digital billboards, announced today that it has been acquired by a fund managed by The Jordan Company, a middle-market private equity firm based in New York.

    Topics: Press,
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  • Can the Full Purchase Price of a Digital Billboard Be Deducted in 2013?

    What if you could deduct the full purchase price of a new digital billboard this year? It is possible, provided you act now — before the temporary depreciation bonus and Section 179 benefits expire on December 31, 2013. The American Taxpayer Relief Act extends higher deduction limits for 2013 — up to $500,000. After $500,000, you can still claim a 50% Bonus Depreciation. These deductions are reduced dollar for dollar if you purchase more than a total of $2,000,000 on equipment in 2013, because the benefit is designed to help small and medium-sized businesses and encourage them to add equipment this year.

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  • What do LED signs, UFOs and the Loch Ness monster all have in common

    What do LED signs, UFOs and the Loch Ness monster all have in common? All three are notoriously difficult – and some might say impossible – to photograph. While LED signs really aren’t impossible to photograph, I’ve certainly seen enough bad sign photos to know it can be a challenge. And it’s an important step to get right. Bad sign photos just don’t do justice to the beautiful images LED signs can display. In the worst cases, these photographs show blurry, distorted and washed out images, even when the LED sign looks great in person. By understanding a few concepts and making adjustments to your camera’s settings, your LED sign photographs can improve significantly.

    Topics: Design Tips,
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