Brite Lite Goes Digital to Brighten Local Businesses

Mike Zucker of Brite Lite Media Group in Marion, Ohio, a town of 38,000 about 50 miles north of Columbus, was interested in stoking the fires of the local business community and he decided going digital was just the boost it needed. Enter the 12' x 24', 19mm Watchfire Digital Outdoor billboard-and a special deal for the locals-on the corner of S. Prospect and W. Church.

Zucker teamed with the Marion Chamber of Commerce to offer members favorable pricing during Marion's annual Popcorn Festival, and has put up welcome messages for new businesses moving into the area. "My goal is to make the billboard affordable for local businesses, and to keep rates comparable to static billboards," Zucker said. "This is a boost to Marion's small downtown business community."

Zucker selected a Watchfire billboard after a friend in the outdoor industry recommended the company. "I looked at Watchfire, as well as their competitors, and decided on Watchfire after I toured their facility," said Zucker. "The plant was very professional and clean, and the staff stayed on top of all the details."

"We are very happy to welcome Brite Lite Media Group to our roster of customers," said Darrin Friskney, director of Watchfire Digital Outdoor. "Mike Zucker is exactly the type of customer Watchfire excels with: knowledgeable and connected to his community."

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. Watchfire billboards have the deepest color palette in the industry and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED modules in a thick bed of silicone gel, enabling the modules to operate indefinitely even in the harshest conditions. Durability is further enhanced by Watchfire's streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire's warranty, lead-times, customer support, and software are considered to be the best in the industry.

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