Burkett Media Installs Fifth Watchfire Digital Billboard in Killeen, Texas

Burkett Media, a rapidly growing independent billboard company in Austin, Texas, has installed its fifth digital billboard manufactured by Watchfire Digital Outdoor in the Killeen, Texas market. The E-16mm, 10'x36' digital billboard is located on WS Young Drive at the entrance to Killeen Mall near the Central Texas Expressway.

The billboard was completely leased before installation, according to Beau Burkett, president of Burkett Media. Advertisers include both national and local companies, including a beverage company, furniture chain, restaurant franchise, hospital, electronics retailer and bank. The billboard has a waiting list of advertisers.

"Our new digital billboard is located at a stop light at the entrance to Killeen Mall, which gives advertisers excellent exposure," said Burkett. The board is the only digital billboard located on WS Young Drive and replaced a 14'x48' static billboard.

This is Burkett Media's fifth digital billboard manufactured by Watchfire Digital Outdoor. All of Burkett Media's digital billboards in the Killeen market are E-16mm pixel pitch, which Burkett feels gives him the best combination of appearance and return on investment. Maintaining a single pixel pitch across all boards in a single market provides consistency to companies that advertise on multiple billboards.

"Watchfire digital billboards are crisper and brighter than the competition, and my advertisers recognize the difference," said Burkett. "In addition to looking better, Watchfire boards work well, which allows me to focus on my business. If something does happen, their customer service and support is the best in the industry, hands down."

Burkett Media is considering future sites for digital billboards, and plans to turn to Watchfire for those boards as well. "We are completely satisfied with the consistency and performance of Watchfire's billboards. My advertisers and their ad agencies feel the same way," said Burkett.

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