Watchfire Blog

  • Missed Opportunities: Static Artwork on Digital Billboards

    When digital is used to engage the audience with timely messages, advertisers can make the most of their return on investment. Yes, digital billboard are completely capable of delivering static branding and directional messages, but when the advantages of digital are underutilized, the advertiser really misses out on the chance to stand out in the crowd and make a connection with their customers.

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  • What do LED signs, UFOs and the Loch Ness monster all have in common

    What do LED signs, UFOs and the Loch Ness monster all have in common? All three are notoriously difficult – and some might say impossible – to photograph. While LED signs really aren’t impossible to photograph, I’ve certainly seen enough bad sign photos to know it can be a challenge. And it’s an important step to get right. Bad sign photos just don’t do justice to the beautiful images LED signs can display. In the worst cases, these photographs show blurry, distorted and washed out images, even when the LED sign looks great in person. By understanding a few concepts and making adjustments to your camera’s settings, your LED sign photographs can improve significantly.

    Topics: Design Tips,
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  • Electronic Message Center Artwork: Keeping It Clean

    Because of the wide range of colors and fonts available within our Ignite® Graphics Software, it may be tempting to try out many combinations of these elements when creating sign artwork. Experimenting with design is fun, but may not lead to the most effective messages. For this reason, we have produced a set of best practices for designing your own artwork.

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  • Digital Signage + Social Media = Big Opportunities

    Watchfire's Barry Pearman, U.S. sales manager, was recently featured in a blog post at Digital Signage Today on the topic of combining digital signage with social media. In the lifespan of technology, both digital signs and social media can be considered infants. As these young technologies grow up together, they have the potential to create tremendous opportunities for businesses to engage customers and prospects. Digital signage, for all its strengths, will never be able to deliver large volumes of detailed content to customers. In fact, we spend a lot of time coaching users to limit their words and images in order to achieve the greatest impact.

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  • The Importance of Color in Digital Signage

    How important is color in advertising? So important that different color forecasting and research companies, such as Pantone, predict the coming year’s most popular colors. These prediction services are popular since they help companies improve their products and image. For example, color can affect how companies design their ads and can make product packaging more current and more enticing.

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