Conventional wisdom says that digital billboards are best suited for high traffic areas around cities, where advertising rates can justify the cost of the boards. However, independent operators all over the United States are installing digital billboards in small towns and advertisers are fighting for display space.
Burkett Media, a rapidly growing independent billboard company in Austin, Texas, selected Watchfire Digital Outdoor to manufacture its first digital billboard.
"We first experienced their partnership approach when we were invited to provide input into their software offering. They were able to incorporate everything we asked for," explained Norton's executive vice president, Mike Norton. "They continued to impress us during the installation when they volunteered to help us with brightness tests and other key analyses that were critical to the zoning process. Working with Watchfire has been a great experience and we certainly look forward to working with them again in the future."
Only a few months after installing its third Watchfire Digital Outdoor billboard, Digital Impact Outdoor (DIO) has sold out all available advertising space and already has a growing waiting list. According to Blake Howard, DIO's managing partner, advertisers are drawn to the billboards because they offer unprecedented flexibility in outdoor advertising and because their vibrancy and eye-catching clarity make them impossible to ignore.
Watchfire Digital Outdoor, manufacturer of the best looking and most durable digital billboards, is once again blazing the trail in the billboard industry by unveiling its 3rd Generation digital billboards, which are more energy efficient, more technologically advanced and more user-friendly than ever.