Watchfire Blog

  • Digital Billboards: A Growing Opportunity for the Display Business

    As was demonstrated in the March issue of InformationDisplay magazine, advances in technology have allowed large-area displays to have a dramatic impact on the digital signage industry. The benefits to the outdoor-advertising industry of shifting to dynamic electronic signage seem obvious, but it is the benefit to the bottom line that is truly driving these advances. And that makes this niche a strong market for display makers to target.

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  • Vital Signs Installs Oklahoma City’s First Digital Billboard

    Watchfire Digital Outdoor, the digital billboard division of Time-O-Matic Inc., announced that Vital Signs of Oklahoma City has installed a 19mm 14' x 48' digital outdoor billboard manufactured by Watchfire Digital Outdoor. The new digital billboard replaces a static vinyl billboard and is the first digital billboard in Oklahoma City, one of the nation's top 50 billboard markets.

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  • Watchfire Digital Outdoor Installs First 14’x48’ Digital Billboard

    Watchfire Digital Outdoor, the digital billboard division of Watchfire by Time-O-Matic, today announced it has installed its first 14' x 48' digital billboard, located in Danville, Ill. Watchfire Digital Outdoor designed and manufactured the 19mm color LED billboard out of 611 modules containing more than 459,000 red, green and blue LEDs. The billboard is the standard bulletin size for outdoor advertising (14' x 48'). Watchfire also announced the results of a service audit that shows Watchfire LED boards have an average uptime greater than 99.9 percent.

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  • Forecast 2007: Out-of-Home

    It's shaping up to be another banner year for out-of-home advertising. The once-sleepy medium has been energized in recent years by factors including longer commutes, fragmentation of media, better audience measurement and technological advances that have made digital billboards and interactive displays proliferate.

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  • Watchfire Launches Digital Billboard Division

    Watchfire by Time-O-Matic, a long-time manufacturer of reliable and innovative LED signs, today announced the formation of Watchfire Digital Outdoor to service the burgeoning digital billboard market. The company plans to double its manufacturing space in Danville, Ill. in order to handle the expected growth from the division.

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