Watchfire Blog

  • Watchfire Digital Outdoor Installs First 14’x48’ Digital Billboard

    Watchfire Digital Outdoor, the digital billboard division of Watchfire by Time-O-Matic, today announced it has installed its first 14' x 48' digital billboard, located in Danville, Ill. Watchfire Digital Outdoor designed and manufactured the 19mm color LED billboard out of 611 modules containing more than 459,000 red, green and blue LEDs. The billboard is the standard bulletin size for outdoor advertising (14' x 48'). Watchfire also announced the results of a service audit that shows Watchfire LED boards have an average uptime greater than 99.9 percent.

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  • Forecast 2007: Out-of-Home

    It's shaping up to be another banner year for out-of-home advertising. The once-sleepy medium has been energized in recent years by factors including longer commutes, fragmentation of media, better audience measurement and technological advances that have made digital billboards and interactive displays proliferate.

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  • Watchfire Launches Digital Billboard Division

    Watchfire by Time-O-Matic, a long-time manufacturer of reliable and innovative LED signs, today announced the formation of Watchfire Digital Outdoor to service the burgeoning digital billboard market. The company plans to double its manufacturing space in Danville, Ill. in order to handle the expected growth from the division.

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  • Watchfire’s Digital Billboards Ignite Interest

    When Watchfire Digital Outdoor, a division of 70-year-old billboard manufacturer Time-O-Matic Inc., Danville, Ill., was launched last quarter to offer LED (light-emitting diode) billboard screens that support outdoor digital advertising, it hoped to capitalize on what it claims is a growing market.

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  • 2007 Digital Outdoor Advertising Forecast Predicts Strides in Optimizing Billboard Revenues

    Watchfire Digital Outdoor, manufacturer of the most durable and dependable digital billboards available, announced its digital billboard advertising forecast for 2007, predicting shifts in outdoor advertising that will increase revenue for outdoor advertising companies and their clients.

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