Watchfire Blog

  • Watchfire Adds 16mm Digital Billboard Option to MX Class

    Digital billboards are a capital investment that can frustrate operators when they begin to dim and be-come less uniform after a few years of operation. Watchfire Signs, a leading manufacturer of digital billboards, now offers both 16mm and 19mm versions of its MX Class billboards, a revolutionary bill-board product that the company guarantees will look as good in year 10 as it does on the first day of operation.

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  • Digital Billboard Rate Setting 101

    For many operators, the digital billboard business is new territory. Whether you’re the first digital billboard in your area, or starting with a new digital board in an already established market, rate setting is at the very heart of your success.

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  • 5 Ways to Optimize Digital Billboard Inventory Management

    In any business, there is a lot to organize. Between finances, payroll, daily schedules and inventory, it’s important to utilize available business tools to stay organized. Fortunately, for digital billboard owners there are amazing content and inventory management tools like Ignite OA to make digital display organization simple and efficient. Here are five tips on organizing content that will streamline your work flow and save valuable time for sales.

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  • Watchfire Signs Indemnifies Its Digital Billboard Customers Against Lawsuits Filed by T-Rex Property

    Watchfire Signs announced today that it reached an agreement with T-Rex Property AB to indemnify its digital billboard customers against any current and future patent infringement lawsuits connected to the patents owned by T-Rex. The patents relate to scheduling digital billboard content using a server.

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  • Strengthening the Outdoor Industry – Experts Weigh In

    In May of 2015, thought leaders and industry experts met in San Diego for the annual OAAA/TAB Convention. Watchfire Signs was able to utilize the wealth of knowledge in one location by hosting several discussion sessions on the current state of the outdoor advertising industry. In one of the first discussion sessions, Darrin Friskney, Watchfire’s Vice President of Digital Outdoor asked, “What can we do, collectively as an industry that would make us stronger?”

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