Digital billboards purchased as part of Watchfire Signs’ innovative new pre-sold advertising program are being hailed as a way for digital billboard owners to guarantee advertising revenue and save on the purchase price of a new Watchfire digital display.
MTBF has become the gold standard for evaluating the design of electronic products and projecting how many hours will pass between failures. A longer time between failures is preferred, so the higher the MTBF score the more reliable the product is expected to be. Digital signs with high MTBF scores are manufactured with some common traits.
Once rivals in the highly competitive LED electronic display industry, today Watchfire Signs and YESCO are collaborating on a number of high profile digital sign projects, including two high resolution digital billboards in St. George, Utah.
Local businesses and big advertisers use digital signage differently, and use different terminology to describe their signage. The way digital displays are permitted, where they are located, and the type of content they display are just some of the differences between these two sign types.
In another advancement for digital billboard operators, Watchfire announces an industry-exclusive pre-sale advertising plan.