Watchfire Blog

  • Peer-Reviewed FHWA Report Upholds Digital Billboard Safety

    The U.S. Department of Transportation Federal Highway Administration has released a peer-reviewed version of its report declaring that digital billboards do not pose a safety risk to passing motorists. For those within the industry, the final results of this study come as no surprise. Numerous traffic studies and analyses performed in the last couple of decades have come to a similar conclusion.

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  • Watchfire Digital Billboards Help Arte Comercial S.A. De C.V. Add Value for Customers

    Arte Comercial S.A. de C.V., a leading outdoor advertising company headquartered in La Libertad, El Salvador has gained access to new markets and has seen considerable growth since installing four Watchfire digital billboards. Arte Comercial credits their strategic partnership with Watchfire, along with the renowned quality and reliability of Watchfire's digital billboards, with helping to grow their business and that of their clients.

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  • Missed Opportunities: Static Artwork on Digital Billboards

    When digital is used to engage the audience with timely messages, advertisers can make the most of their return on investment. Yes, digital billboard are completely capable of delivering static branding and directional messages, but when the advantages of digital are underutilized, the advertiser really misses out on the chance to stand out in the crowd and make a connection with their customers.

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  • Preparing your LED Sign or Digital Billboard for Severe Weather

    It's hurricane season again. Each year we are asked about the best course of action to protect an LED sign or digital billboard. Our products have been tested by tornadoes, hurricanes, severe winter weather, and punishing heat.

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  • Can the Full Purchase Price of a Digital Billboard Be Deducted in 2013?

    What if you could deduct the full purchase price of a new digital billboard this year? It is possible, provided you act now — before the temporary depreciation bonus and Section 179 benefits expire on December 31, 2013. The American Taxpayer Relief Act extends higher deduction limits for 2013 — up to $500,000. After $500,000, you can still claim a 50% Bonus Depreciation. These deductions are reduced dollar for dollar if you purchase more than a total of $2,000,000 on equipment in 2013, because the benefit is designed to help small and medium-sized businesses and encourage them to add equipment this year.

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