Watchfire Blog

  • 4 Digital Billboard Trends for the First Half of 2013

    I have noticed an interesting trend in digital billboard sales so far this year. While 19mm/20mm bulletins have traditionally been the overwhelming favorite and the lower resolution optimized product is still extremely popular for longer reads, there has been a surge in orders for high-resolution 16mm displays in the billboard market. Although the 16mm is unlikely to supplant the others as the second most popular option any time soon, the orders are steadily increasing. So, why the shift? I believe there are a few reasons.

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  • The Digital Billboard Explosion

    Out of Home magazine recently featured an article by Darrin Friskney, Vice President of Digital Outdoor at Watchfire, about the recent explosion in the number of digital billboards in the United States. In the article, Darrin outlines five contributing factors that are putting digital at the foreground of the Out of Home advertising industry. Here is a summary:

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  • Beer, Donuts and Digital Billboard Advertising

    Digital billboards have opened a world of possibilities for advertising: the ability to display fresh, timely, vibrant and varied messaging. Unfortunately, some advertisers design their digital billboard messaging with a static billboard mindset, relying only on one display image, or focusing on a general branding message instead of a dynamic approach including a mixture of specific promotions and branding.

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  • Digital Billboard Timeline: Technological Advancements Lead to Profitability

    Okay, let's everyone hop into the tardis and go back in time a little bit. Quiz: What Year Was It? President Reagan passed away. Facebook made its debut. Shrek 2 was tops at the box office. Janet Jackson’s wardrobe malfunctioned. A gallon of gas only cost $2.00. And the Red Sox ended the Curse of the Bambino.

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  • Using Digital Billboards to Outsmart Your Competition

    Last year, I had the pleasure of talking with dozens of digital billboard operators throughout the United States. With more than 250 independent operators as customers, I often hear about the challenges operators face and best practices they employ to succeed, whether they are installing their very first digital billboard or already have many in operation. No matter the size of the company or their market, these operators are forecasting future sales, choosing locations and developing sales strategies to determine if digital is the right choice for them. There are three important developments that I think will contribute to a competitive advantage for digital billboard operators in 2013:

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