Watchfire Blog

  • Mile High Outdoor Installs First Digital Billboard in Grand Junction Colorado

    Interstate 70 Business at Main Street in Grand Junction, Colo., is the location of the city's first digital billboard, installed by Mile High Outdoor and manufactured by Watchfire Digital Outdoor. The 10' x 30', 19mm digital billboard replaces a static billboard in the same location.

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  • Digital Billboard Advertising: Tips for Long-Term Sales Success

    The first six to twelve months after your digital billboard went live were great. The newness of the location helped create buzz and advertising sales were strong. But as those first long-term contracts begin to expire, there may be a few advertisers who pull back on their budget and don’t renew at the same level.

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  • A Three-Step Process for Setting Digital Billboard Rates

    This an excerpt from one of my recent blog posts at Digital Signage Today. I think this is an important topic because digital billboard operators who set their rates based on their static boards or on gut instinct could miss out on a significant revenue opportunity.

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  • Digital Billboards: How Many is Too Many for One Market?

    Operators around the country have shown concern about overbuilding or saturating their markets with digital units. The question that gets posed to me is, “How many is enough for my market?” This is tough to answer, but I know one thing for sure—the number is almost always more than most would have initially thought. A large number of Watchfire’s customers in small and mid-sized markets are aggressively building and upgrading to LED boards. Many times we wondered whether a market was approaching saturation only to see additional units added with occupancy and rate levels remaining constant.

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  • Watchfire Begins Construction on Expanded Manufacturing Facilities

    Watchfire hosted a groundbreaking ceremony for its expanding manufacturing and office facilities on June 7, 2012. The company will add over 110,000 square feet of additional manufacturing space and 17,000 square feet of office space at its Maple Street location. The new facilities allow the company to consolidate its current three locations to one location, provide room for additional employees and will help Watchfire keep up with demand.

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