Watchfire Blog

  • For Key Ads Watchfire was Obvious Choice for Digital Billboards

    After 57 years in the business, Key-Ads had plenty of experience supporting local businesses with traditional outdoor advertising. While attending a 2009 signage conference, Nick Keyes, Jr. noticed digital billboards on display. Though they were eye-catching, he wondered how advertisers would respond to them. "We were concerned about cannibalizing our traditional static billboards when we went digital," said Keyes, Jr.

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  • Watchfire Digital Outdoor Will Launch Billboardtoday.com at TAB | OAAA Conference

    Watchfire Digital Outdoor has created Billboardtoday.com, a website that will allow the public to buy short-term space for a premium rate on Watchfire digital billboards across the country. The site was developed to fill extra ad space for billboard operators. Advertisers buy ads for short periods of time, much like newspaper ads. It's a convenient way for people to purchase short-term messages for wedding proposals, birthday wishes, new baby announcements, "For Sale by Owner" properties and other one to three day needs. The new site debuted on April 30, 2012 at the 2012 TAB|OAAA Out of Home Media Conference and Marketing Expo in Miami Beach, Fla.

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  • Using Artwork to Get Results and Attract Advertisers

    Selling advertising space is, in practice, selling an intangible. The deliverable is the benefit that comes from running the ad. Some prospects understand this on a basic level, but have a hard time moving forward on this concept alone. You have to paint them a picture. Lucky for you, your digital billboard can be your giant canvas.

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  • How to Build Your Digital Billboard Plant for the Next Owner

    I was always taught that every good business plan should include an exit strategy. Hopefully you have given it some thought as you grow your digital billboard business. To begin, we must recognize that the billboard industry of today is not what it was 5 years ago, when a purchase offer might be received soon after an installation. The days of building up signs solely for the purpose of a quick sale to a larger company are gone. Consolidation has slowed because it is more difficult to access investment capital than it was 5 years ago. Small operators must now build to operate and be willing to hold on to their signs longer.

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  • Atlantic Sign Media Installs Two New Digital Billboards

    Interstate 40/85 at exit 132 in Greensboro, N.C., is the new location for back-to-back digital billboards installed by Atlantic Sign Media and manufactured by Watchfire Digital Outdoor. The back-to-back, 11' x 41', True-16mm digital billboards pack 1,020 LEDs into every square foot.

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