Watchfire Blog

  • A Three-Step Process for Setting Digital Billboard Rates

    This an excerpt from one of my recent blog posts at Digital Signage Today. I think this is an important topic because digital billboard operators who set their rates based on their static boards or on gut instinct could miss out on a significant revenue opportunity.

    Read more
  • Digital Billboards: How Many is Too Many for One Market?

    Operators around the country have shown concern about overbuilding or saturating their markets with digital units. The question that gets posed to me is, “How many is enough for my market?” This is tough to answer, but I know one thing for sure—the number is almost always more than most would have initially thought. A large number of Watchfire’s customers in small and mid-sized markets are aggressively building and upgrading to LED boards. Many times we wondered whether a market was approaching saturation only to see additional units added with occupancy and rate levels remaining constant.

    Read more
  • Watchfire Begins Construction on Expanded Manufacturing Facilities

    Watchfire hosted a groundbreaking ceremony for its expanding manufacturing and office facilities on June 7, 2012. The company will add over 110,000 square feet of additional manufacturing space and 17,000 square feet of office space at its Maple Street location. The new facilities allow the company to consolidate its current three locations to one location, provide room for additional employees and will help Watchfire keep up with demand.

    Read more
  • How to Set Digital Billboard Rates

    Over the past year I've talked with operators around the country who are actively developing digital billboards. Nationwide, a frequent topic of conversation revolves around setting rates. Those new to digital outdoor, whether they have experience with static billboard faces or not, seem to struggle with how to price their digital space.

    Read more
  • For Key Ads Watchfire was Obvious Choice for Digital Billboards

    After 57 years in the business, Key-Ads had plenty of experience supporting local businesses with traditional outdoor advertising. While attending a 2009 signage conference, Nick Keyes, Jr. noticed digital billboards on display. Though they were eye-catching, he wondered how advertisers would respond to them. "We were concerned about cannibalizing our traditional static billboards when we went digital," said Keyes, Jr.

    Read more