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Watchfire Blog
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What if you could deduct the full purchase price of a new digital billboard this year? It is possible, provided you act now — before the temporary depreciation bonus and Section 179 benefits expire on December 31, 2013. The American Taxpayer Relief Act extends higher deduction limits for 2013 — up to $500,000. After $500,000, you can still claim a 50% Bonus Depreciation. These deductions are reduced dollar for dollar if you purchase more than a total of $2,000,000 on equipment in 2013, because the benefit is designed to help small and medium-sized businesses and encourage them to add equipment this year.
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Superman may be taking over theaters this summer, but there's a real-life crime fighter out there capturing criminals, protecting the public and making communities proud. Digital billboards do all this and more. An incredibly powerful advertising medium, they're disrupting a 150-year old industry. Here are just a few of the ways digital billboards are playing a superhero-like role in many communities, both large and small:
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Go Digital, a premier outdoor advertising company in El Salvador and Panama, has several digital billboards manufactured by Watchfire Digital Outdoor. Go Digital's General Manager Rodrigo Lopez credits a key, and once secret, competitive advantage-the quality of their digital billboards from Watchfire-for facilitating their success.
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I have noticed an interesting trend in digital billboard sales so far this year. While 19mm/20mm bulletins have traditionally been the overwhelming favorite and the lower resolution optimized product is still extremely popular for longer reads, there has been a surge in orders for high-resolution 16mm displays in the billboard market. Although the 16mm is unlikely to supplant the others as the second most popular option any time soon, the orders are steadily increasing. So, why the shift? I believe there are a few reasons.
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Out of Home magazine recently featured an article by Darrin Friskney, Vice President of Digital Outdoor at Watchfire, about the recent explosion in the number of digital billboards in the United States. In the article, Darrin outlines five contributing factors that are putting digital at the foreground of the Out of Home advertising industry. Here is a summary:
