Watchfire Blog

  • The Retail Power of an LED Sign’s Presence

    An on premise LED display in front of a retail location enhances the identification provided by a corporate logo, but the validation as a retailer goes deeper than that. The dynamic content on an LED sign can mirror product advertisements in more traditional media, plus it offers the opportunity to promote specials that can change hourly, daily, or based on weather conditions or inventory changes.

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  • NACS: Showcasing LED Signage That Drives Sales Outside and Inside the C-Store

    The largest ever NACS Show starts today in Las Vegas, and Watchfire Signs is there to showcase its ability to grab the attention of motorists with gas price signs, entice them into the c-store with LED message centers and convert sales with creative in-store digital screens, at the National Association of Convenience Stores (NACS) Show, October 11-14, 2015 in Las Vegas. The LED sign manufacturer will display its full range of convenience store and petroleum retail lighting solutions, along with cloud-based digital displays from subsidiary Aerva, in booth 7201. Click to Tweet.

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  • Comparing Two LED Signs: Quote the Matrix

    In the LED sign industry there is no uniform, standard size for sign modules. Each manufacturer has its own idea of what constitutes a module, according to size and the number of LED pixel groupings it contains. In competitive situations, it’s necessary to look beyond cabinet size and consider details like pixel pitch, matrix and viewable area in order to get a true apples-to-apples comparison.

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  • 4 Free Perks for Franchises in the Watchfire Corporate Program

    Making some of the best-looking, most reliable signs in the industry is not the end of the story at Watchfire. In fact, that’s just the beginning of what our LED signs provide toward your business’s success. Members of the Watchfire Corporate Program reap additional, free benefits that are unparalleled in the digital signage industry.

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  • Teaching an “Old” Sign New Tricks

    Upgrading a digital sign is a winning move for many businesses. For Johnson City Honda in Tennessee, their recent upgrade didn’t just benefit their thriving dealership; it is also having a positive effect on some furry, four-legged members of their community.

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