Watchfire Blog

  • 5 Things to Consider if you Have an Older LED Sign

    Watchfire Signs Sales Director John Kunze was recently interviewed for a story in Digital Signage Today about the life cycle of an LED sign and when to consider an upgrade or replacement. In the last 10 years, LED sign technology has evolved greatly. Business owners who were "early adopters" of the electronic message centers may be wondering if it is time to replace or update their old sign. If your sign is five or more years old, here five some key factors you shouldn't overlook.

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  • 5 Things Auto Dealers Should Know before Buying an LED Sign

    David Warns, Vice President of On-premise Sales at Watchfire, recently contributed this article for Auto Dealer Monthly. In the face of increasing emphasis on factory image programs and corporate branding, it’s no wonder auto dealers are looking at signage as a way to gain a competitive advantage. With quarterly bonuses from factory image programs creating a widening disparity between older dealerships and newer, remodeled ones, digital signage has become one of the easiest ways to refresh a dealership’s image.

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  • Digital Signage Will Make 2013 the Year for Small Business Growth

    Small businesses are the cornerstone of the economy, employing nearly 60% of the private workforce and generating 39% of the U.S. gross domestic product, according to the U.S. Department of Commerce. That's why it's so important to the future of our economy to have healthy small businesses.

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  • LED Sign Keeps Seasonal Business Top of Mind

    Ft. Wayne, Ind. households will don just over 250,000 Christmas stockings this year, according to the U.S. Census Bureau. Those stockings are the direct concern of Brian Ellis, owner of Fort Wayne, Ind.-based Darlington Holiday Warehouse, who with the help of a Watchfire LED sign installed by Creative Sign Resources has increased his store traffic by nearly 7 percent this year.

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  • LED Signs are Tools for Convenience Store Growth

    Some gas stations combine digital price signs with outdoor LED signs to attract customers.

    The National Association of Convenience Stores show recently wrapped up in Las Vegas, and the show was filled with industry leaders looking for tools to move their businesses forward. Convenience store owners and operators have suffered from image problems for years and are now embracing new products and technologies, especially digital signage.

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