Watchfire Blog

  • Auto Dealers Market Smart with Outdoor LED Signs

    There’s a new trend in the auto industry, and it has little to do with cars. With a struggling economy over the last few years, dealerships have had to look for creative new ways to adapt and innovate to survive. At a time when media consumption continues to splinter into smaller and smaller groups, these dealers have discovered they can create their own content stream – with outdoor digital signage.

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  • WBOC-TV/FOX21 Takes Hi-Def Outside with LED Sign

    WBOC-TV and FOX21, in Salisbury, Md., have taken their commitment to delivering high-definition broadcasts one step further with the installation of their new Watchfire electronic message center. In choosing a new LED sign, WBOC-TV/FOX21 worked extensively with Phillips Signs to find a dynamic sign “that looked as good as our television broadcasts,” explained Creative Services Director Mary Borger.

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  • LED Sign Catches More than Business for PA Jewelry Store

    With Valentine’s Day just days away and consumers estimated to spend $4.4 billion on jewelry this year, jewelers are eager to find the best way to attract new customers and increase foot traffic. Decker Diamond Jewelers in Ebensburg, Pa., has found an innovative way to do both with the installation of a high-resolution Watchfire LED sign.

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  • LED Sign Keeps Seasonal Business Top of Mind

    Ft. Wayne, Ind. households will don just over 250,000 Christmas stockings this year, according to the U.S. Census Bureau. Those stockings are the direct concern of Brian Ellis, owner of Fort Wayne, Ind.-based Darlington Holiday Warehouse, who with the help of a Watchfire LED sign installed by Creative Sign Resources has increased his store traffic by nearly 7 percent this year.

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  • Digital Signage + Social Media = Big Opportunities

    Watchfire's Barry Pearman, U.S. sales manager, was recently featured in a blog post at Digital Signage Today on the topic of combining digital signage with social media. In the lifespan of technology, both digital signs and social media can be considered infants. As these young technologies grow up together, they have the potential to create tremendous opportunities for businesses to engage customers and prospects. Digital signage, for all its strengths, will never be able to deliver large volumes of detailed content to customers. In fact, we spend a lot of time coaching users to limit their words and images in order to achieve the greatest impact.

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