Watchfire Blog

  • The Retail Power of an LED Sign’s Presence

    An on premise LED display in front of a retail location enhances the identification provided by a corporate logo, but the validation as a retailer goes deeper than that. The dynamic content on an LED sign can mirror product advertisements in more traditional media, plus it offers the opportunity to promote specials that can change hourly, daily, or based on weather conditions or inventory changes.

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  • Watchfire and Interstate JCDecaux Innovate Landmark Contract with City of Chicago

    In 2013, a ground-breaking agreement launched the first ever public-private partnership for a large-scale digital signage network in the United States. The City of Chicago contracted with Interstate JCDecaux, a joint venture between the JCDecaux Group and Interstate Outdoor Advertising and Foster Interstate Media, Inc., to erect digital signage at 34 locations along city-controlled expressways, with between 30 and 50 percent of advertising revenue generated going to the city. Watchfire Digital Outdoor in Danville, Ill., was chosen to exclusively manufacture the digital signage for this landmark project.

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  • Watchfire Adds 16mm Digital Billboard Option to MX Class

    Digital billboards are a capital investment that can frustrate operators when they begin to dim and be-come less uniform after a few years of operation. Watchfire Signs, a leading manufacturer of digital billboards, now offers both 16mm and 19mm versions of its MX Class billboards, a revolutionary bill-board product that the company guarantees will look as good in year 10 as it does on the first day of operation.

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  • Watchfire Signs Acquires Aerva to Broaden Digital Engagement Capabilities Using the Cloud

    Watchfire Signs announced today that it has acquired Aerva (, a pioneer in cloud-based display network management that enables real-time interactivity, dynamic and social media integration, and mobile engagement across digital displays.

    Topics: Press,
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  • Teaching an “Old” Sign New Tricks

    Upgrading a digital sign is a winning move for many businesses. For Johnson City Honda in Tennessee, their recent upgrade didn’t just benefit their thriving dealership; it is also having a positive effect on some furry, four-legged members of their community.

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