Watchfire Blog

  • Energize Your Multiple Location Business with a Corporate Program for Your LED Signs

    For multiple location businesses, becoming involved in a corporate program makes financial sense. With the resources provided, affiliated businesses profit from a menu of products tailored to their locations and business type, including customized content and a way to effectively allocate advertising dollars in the most responsive way possible.

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  • Photographing Your LED Sign or Digital Billboard

    Anyone who has ever tried to photograph an LED sign or digital billboard knows that it can be a challenge. You want photos that showcase the vibrant messages LED signs can display. With a few simple adjustments to your camera, you can avoid pictures that show tiling and blurry content that doesn’t represent what shows on the display.

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  • The Retail Power of an LED Sign’s Presence

    An on premise LED display in front of a retail location enhances the identification provided by a corporate logo, but the validation as a retailer goes deeper than that. The dynamic content on an LED sign can mirror product advertisements in more traditional media, plus it offers the opportunity to promote specials that can change hourly, daily, or based on weather conditions or inventory changes.

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  • Watchfire and Interstate JCDecaux Innovate Landmark Contract with City of Chicago

    In 2013, a ground-breaking agreement launched the first ever public-private partnership for a large-scale digital signage network in the United States. The City of Chicago contracted with Interstate JCDecaux, a joint venture between the JCDecaux Group and Interstate Outdoor Advertising and Foster Interstate Media, Inc., to erect digital signage at 34 locations along city-controlled expressways, with between 30 and 50 percent of advertising revenue generated going to the city. Watchfire Digital Outdoor in Danville, Ill., was chosen to exclusively manufacture the digital signage for this landmark project.

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  • Watchfire Adds 16mm Digital Billboard Option to MX Class

    Digital billboards are a capital investment that can frustrate operators when they begin to dim and be-come less uniform after a few years of operation. Watchfire Signs, a leading manufacturer of digital billboards, now offers both 16mm and 19mm versions of its MX Class billboards, a revolutionary bill-board product that the company guarantees will look as good in year 10 as it does on the first day of operation.

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