Watchfire Blog

  • Understand Section 179 Deductions and Save Money

    Understanding IRS Section 179 is not as difficult as you might think. Its purpose is to motivate American companies to invest in equipment that grows their businesses, improves their bottom lines, and helps to stimulate the economy as a result. Section 179 allows businesses to write off the entire amount of new equipment purchased, including LED signs, (up to the $500,000 maximum) for the tax year in which a purchase is made.

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  • Energize Your Franchise with a Corporate Program for Digital Signs

    For multiple location businesses, becoming involved in a corporate program makes financial sense. With the resources provided, affiliated businesses profit from a menu of products tailored to their locations and business type, including customized content and a way to effectively allocate advertising dollars in the most responsive way possible.

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  • Photographing Your LED Sign or Digital Billboard

    Anyone who has ever tried to photograph an LED sign or digital billboard knows that it can be a challenge. You want photos that showcase the vibrant messages LED signs can display. With a few simple adjustments to your camera, you can avoid pictures that show tiling and blurry content that doesn’t represent what shows on the display.

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  • The Retail Power of an LED Sign’s Presence

    An on premise LED display in front of a retail location enhances the identification provided by a corporate logo, but the validation as a retailer goes deeper than that. The dynamic content on an LED sign can mirror product advertisements in more traditional media, plus it offers the opportunity to promote specials that can change hourly, daily, or based on weather conditions or inventory changes.

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  • Watchfire and Interstate JCDecaux Innovate Landmark Contract with City of Chicago

    In 2013, a ground-breaking agreement launched the first ever public-private partnership for a large-scale digital signage network in the United States. The City of Chicago contracted with Interstate JCDecaux, a joint venture between the JCDecaux Group and Interstate Outdoor Advertising and Foster Interstate Media, Inc., to erect digital signage at 34 locations along city-controlled expressways, with between 30 and 50 percent of advertising revenue generated going to the city. Watchfire Digital Outdoor in Danville, Ill., was chosen to exclusively manufacture the digital signage for this landmark project.

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