Watchfire Blog

  • “Good, Better, Best” Digital Signage Model

    Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive marketing that provide unprecedented methods to personalize advertising messages and tailor them to precisely fit the needs of customers.

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  • Preparing Your LED Sign for Hurricane Season

    Digital signs can become a vital resource for the benefit of their communities. These messages keep local residents informed when they may not have reliable access to traditional media while on the road. If you’ve invested in an LED display, you may wonder how a hurricane or other bad weather could affect its operation.

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  • Multi-Tenant Retail Properties Stand Out with Digital Signage

    Multi-tenant retail locations have long been an intrinsic part of the retail landscape. With increasing competition from online retailers, many worry about the longevity of brick and mortar stores. Recent industry studies, however, point to a strong continuation of in-store shopping, and further validates the importance of responsive, flexible and high-impact signage for bringing brick and mortar stores in line with digital advertising.

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  • Virtual Madness - True vs. Virtual

    Pixel pitch is a common way the sign industry describes an LED sign’s resolution. The simple rule of thumb is that a lower pitch measurement, where each cluster is close together, results in a higher quality image. Unfortunately, some manufacturers have introduced alternative pixel distance calculations as a way to reduce costs.

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  • Buyer Be Educated

    With any product, consumers should know what they’re buying. In the LED signage market, where investments in today’s best form of advertising can be substantial, it isn’t enough for the buyer to beware. When it comes to the FCC’s enforcement of emissions interference, uneducated buyers run the risk of purchasing non-compliant signs

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