Watchfire Blog

  • Missouri and Illinois Billboard Operators Choose Watchfire Digital Billboards

    Drury Southwest Signs (DSW Signs) and Mid-America Outdoor Advertising are the latest independent operators to improve their advertising offerings to customers by replacing their static billboards with digital billboards from Watchfire Digital Outdoor. DSW Signs, which already owns two Watchfire LED billboards, installed three new 19mm poster-size digital billboards-two on a double-sided structure located in Marion in southern Illinois, and another in Cape Girardeau, Mo. DSW's new billboards capture the attention of 55,000 drivers every day.

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