Watchfire Blog

  • The Beginning of Time AND Temp

    Sixty-five years ago on December 24th, a new sign was installed in Spokane, Washington. While its size alone was significant, this sign was also the first one to have a single light bank that displayed time and temperature. We look back on our own “Twas the Night Before Christmas” story.

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  • Digital Signage Reduces Clutter and Drives Retail Sales

    Owners of multi-tenant retail locations have discovered digital signage as a way to stand out in a crowd and better serve their customers. Digital signage offers flexibility and clarity that old backlit sign can’t deliver. You’ve seen multi-tenant retail shopping centers with backlit panels that feature the logo of each tenant. Sometimes they feature tenants who have long-since vacated the premises. They are costly to replace and look old fashioned.

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  • Tips for Dealing with Sign Zoning Issues

    There are no easy answers if communities choose to look at digital signage as a detriment that must be tightly regulated. Your local sign company can help educate communities and convey the message of digital signs as an advertising method producing great results for business owners, but you’ll also need to be a part of the process. Here are four things to remember when it comes to dealing with zoning issues:

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  • Peer-Reviewed FHWA Report Upholds Digital Billboard Safety

    The U.S. Department of Transportation Federal Highway Administration has released a peer-reviewed version of its report declaring that digital billboards do not pose a safety risk to passing motorists. For those within the industry, the final results of this study come as no surprise. Numerous traffic studies and analyses performed in the last couple of decades have come to a similar conclusion.

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  • Foolproof Tips and Tricks for the LED Sign Permitting Process

    This is an issue we work through on a regular basis, and one I wrote about recently in my Digital Signage Today blog. These are my (foolproof) tips for navigating the sign permitting process. These tips work because they are common sense. We work with companies every day dealing with the permitting process, and it can be a challenge, especially if you don't know what's ahead. Keep in mind that everyone involved, the sign manufacturers, sign dealers, customers, municipal officials, all have the same primary goal — ensuring any signage incorporated into the town's landscape enhances the community and does not pose a safety risk. Yet, we all also have a responsibility to support local businesses, and in turn grow the community's tax base.

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