Watchfire Blog

  • Peer-Reviewed FHWA Report Upholds Digital Billboard Safety

    The U.S. Department of Transportation Federal Highway Administration has released a peer-reviewed version of its report declaring that digital billboards do not pose a safety risk to passing motorists. For those within the industry, the final results of this study come as no surprise. Numerous traffic studies and analyses performed in the last couple of decades have come to a similar conclusion.

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  • Foolproof Tips and Tricks for the LED Sign Permitting Process

    This is an issue we work through on a regular basis, and one I wrote about recently in my Digital Signage Today blog. These are my (foolproof) tips for navigating the sign permitting process. These tips work because they are common sense. We work with companies every day dealing with the permitting process, and it can be a challenge, especially if you don't know what's ahead. Keep in mind that everyone involved, the sign manufacturers, sign dealers, customers, municipal officials, all have the same primary goal — ensuring any signage incorporated into the town's landscape enhances the community and does not pose a safety risk. Yet, we all also have a responsibility to support local businesses, and in turn grow the community's tax base.

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  • Digital Billboards: How Many is Too Many for One Market?

    Operators around the country have shown concern about overbuilding or saturating their markets with digital units. The question that gets posed to me is, “How many is enough for my market?” This is tough to answer, but I know one thing for sure—the number is almost always more than most would have initially thought. A large number of Watchfire’s customers in small and mid-sized markets are aggressively building and upgrading to LED boards. Many times we wondered whether a market was approaching saturation only to see additional units added with occupancy and rate levels remaining constant.

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  • Using Artwork to Get Results and Attract Advertisers

    Selling advertising space is, in practice, selling an intangible. The deliverable is the benefit that comes from running the ad. Some prospects understand this on a basic level, but have a hard time moving forward on this concept alone. You have to paint them a picture. Lucky for you, your digital billboard can be your giant canvas.

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  • Watchfire Digital Outdoor Surpasses 100th Digital Billboard Sale

    A combination of new sales and returning customers has pushed Watchfire Digital Outdoor beyond 100 billboard sales in less than two years.

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