Digital Awards Seek Entrants
As the medium of digital advertising has advanced, the used of creative and dynamic content continues to emerge and improve. In order to recognize Watchfire dealer partners, agencies, outdoor advertising companies and advertisers who are showcasing the capabilities of outdoor digital advertising, Watchfire Signs is seeking submissions for their inaugural Watchfire Awards program.
The awards will be given in two categories: LED signs and digital billboards. Each category will recognize those who have displayed excellence in effectiveness, design, entertainment and legibility in their digital messages.
The 2015 Watchfire LED Sign Awards will be given to Watchfire dealer partners who demonstrated the best use of the digital component on an on-premise sign during 2014.
The 2015 Watchfire Digital Billboard Awards will recognize agencies and advertisers who are utilizing the outstanding capabilities of digital advertising on digital billboards as demonstrated during the 2014 calendar year.
“We want to recognize campaigns that focus solely on the unique strengths of digital advertising,” said Darrin Friskney, Watchfire’s Vice President of Marketing. “It is our desire to highlight the innovation and engaging qualities and capabilities of digital advertising as opposed to traditional advertising. Digital signs of all sizes make timely, relevant advertising to mass audiences available at prices that have never before been possible. We want to call attention to those are doing it best.”
Each entry for the Watchfire Digital LED Sign Awards should include an image of the installed sign with a message displayed on the LED portion of the sign. The entry must be submitted as a digital file to the secure website: www.watchfiresigns.com/signawards.
All entries for the Watchfire Digital Billboard Awards must be submitted by advertisers or agencies that have worked directly with the client on the account that has been entered. Entrants must submit an advertisement that ran exclusively on a digital outdoor billboard. Each submission should include images of each phase of execution and must be submitted as a digital file to the secure website: watchfiresigns.com/billboardawards.
Watchfire Award winners in both categories will receive recognition and a trophy. There is no entry fee, and entries must be submitted online. Please see the websites listed for each award’s deadline.