Grace Outdoor Installs New Digital Billboards

Grace Outdoor, of Columbia, S.C., has installed two new digital billboards manufactured by Watchfire Digital Outdoor. The new billboards include an E-16mm 10'x36' board located on Highway 378 near Interstate 20 in Lexington, S.C., and an E-16mm, 14'x48' board installed on Interstate 26 near Aviation Boulevard in Charleston.

‚ÄčThe Lexington location is the fastest growing area in the metropolitan region, with a traffic count of 38,500 vehicles daily.  The Charleston board is located near Charleston International Airport and has a traffic count of 128,200 vehicles daily.

Despite larger competitors in the market, Grace Outdoor CEO Hal Stevenson credits his success to his ability to bring innovative ideas to his advertisers that deliver greater value.  Advertisers on the new billboard include business services, restaurants, retailers and the state lottery.

Stevenson selected his latest digital billboards from Watchfire because of the company's outstanding service.  "Watchfire is a very service-oriented company.  My relationship with the company--from the CEO to the salesman--has been very positive, and I feel good about everyone I deal with," said Stevenson.

"It is gratifying to work with repeat customers, like Grace Outdoor, who are committed to creatively using digital billboards for the benefit of their customers," said Darrin Friskney, director of Watchfire Digital Outdoor.  "We are excited to see Watchfire expanding in the Lexington, S.C. market."

Next Topic: Which locations are the best for a digital billboard?

Get expert advice on where and how to deploy your first digital structure from OAAA industry leaders.