Industry Gets Further Proof of LED Sign Success

Watchfire Signs exec’s recently attended the National Signage Research & Education Conference (NSREC) in Cincinnati where sponsors unveiled preliminary results of a study by the University of Cincinnati on the economic value of on-premise signs.

The survey of 162 small business owners shows that signage is an important tool for driving traffic and sales. Sixty-four percent of business owners in the survey who had enhanced their signage (made it bigger, improved the location, etc.) said these changes resulted in increased sales by an average of 12 percent. They also reported increased number of transactions (59 percent) and profits (56 percent). Thirteen percent hired additional staff.

Detroit-based Century Banquet Center is a wonderful example of how LED signage can help a business grow. The facility replaced its 4-foot-by-8-foot two-sided manual letter board with a 4-foot-by-12-foot 19mm color LED sign, and quadrupled its number of weddings and events in just two years. The facility manager said part of the reason bookings are up is because the facility can program the sign with a digital photo of the newlyweds leaving the church, and the sign is ready to welcome guests when they arrive at the reception.

We look forward to sharing more details on the full University of Cincinnati report when it is published and believe it will be instructive for city planning officials as they review their signage codes to reflect today’s technological advances in business signage.

In the mean time, Watchfire will continue to highlight the many businesses, like Century Banquet Center, who have experienced growth after installing an electronic message center in our online case studies.