Kramerica More Than Triples Revenues with Watchfire Digital Billboard

Kramerica Outdoor Advertising of Sulphur Springs, Texas, installed its first digital billboard in Sulphur Springs, replacing two tri-face billboards with a 19mm 10'6"x25' digital billboard manufactured by Watchfire Digital Outdoor. Although the company has gone from two boards to one, it has tripled its revenues with the single digital billboard in just a few months, according to Craig Johnson, owner of Kramerica Outdoor Advertising.

The digital billboard, located at the intersection of I-30 and Broadway at the gateway to Sulphur Springs, is in a highly traveled area dominated by restaurants and retail businesses where traffic counts are 45,000 vehicles per day.

"We have operated tri-face billboards in this location for years and have made several modifications to keep up with growing demand," said Johnson.   "The new billboard has far exceeded our expectations. In months we tripled our revenues by serving so many more advertisers with just one digital billboard."

Kramerica's advertisers include a local medical clinic, nursing home, and real estate and car dealers. A tractor dealer easily updates displays with photos of customers with their new tractors.

Digital billboards are appealing to outdoor advertisers because they can be updated simply and remotely in minutes, using software and a high-speed Internet connection. Digital billboards also allow multiple advertisements on the same board, and because the messages can be changed quickly, they work well for advertisers with time-sensitive messages or multiple product lines.

Johnson says while revenues have soared, Kramerica's operating costs have decreased, thanks to the engineering and energy efficiency of Watchfire digital billboards. "Watchfire billboards don't generate as much heat as competing billboards and require no on-board air conditioning. That's a huge monthly savings for me," added Johnson.

Watchfire Digital Outdoor produces the industry's only 19mm pixel pitch billboard-which packs 768 LEDs into every sq. ft.-and is capable of producing 281 trillion colors, the most in the industry. It is the only manufacturer that fully encapsulates the LED module in a thick bed of silicone gel, which enables the LED boards to operate in extreme weather conditions: 180+ days completely submerged in water, 60 days in a salt-spray chamber, and temperatures ranging from -40° F to 120° F.  In areas where heat and humidity are both high, the silicone gel encapsulation protects the boards from humidity and moisture, greatly improving projected reliability. All Watchfire boards feature unique extruded aluminum cabinetry that comply with 2006 IBC codes and a streamlined electronics design that improves operation and simplifies maintenance. Watchfire's warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry.