Premier Media Makes Digital Premier in Nashville

Patrick Lyons, president of Premier Media, expects his Watchfire billboards to be almost fully leased by September, and is enlisting both local and national advertisers. "This is an A+ location in the entertainment and music capital of the south," he said. "Advertiser interest is high."

Commuters can see the vivid billboards traveling both in and out of Metro Nashville. The northbound display is located three minutes from the Broadway/West End Exit 209, Historic Nashville District, Vanderbilt University, Vanderbilt Hospital and the Parthenon. And just 10 minutes from the Tennessee Titans football stadium. The southbound display is the first billboard seen off I-65/40. The two boards, a True-19mm 14' x 48' and an E-16mm 14' x 48', were placed back-to-back on I-65, each having a daily traffic count exceeding 100,000.

This is Premier's first E-16mm billboard and Lyons feels the product will grow in popularity. "For medium- to long-reads, the E-16mm provides a sharp image at a very competitive price."

All together, Premier Media has five digital billboards from Watchfire. "We feel that Watchfire has the best quality in the industry, and their Ignite™ Online software makes programming the boards simple," Lyons said. "In addition, Watchfire's customer support is very strong."

Premier Media plans to continue expanding its digital billboard presence into other top markets in the United States.

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. Watchfire Digital Outdoor billboards have the deepest color palette in the digital billboard industry and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED module in a thick bed of silicone gel, enabling the modules to operate indefinitely even in the harshest conditions. Durability is further enhanced by Watchfire's streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire's warranty, lead-times, customer support, and software are considered to be the best in the industry.

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