Watchfire Digital Outdoor Will Launch Billboardtoday.com at TAB | OAAA Conference
Watchfire Digital Outdoor has created Billboardtoday.com, a website that will allow the public to buy short-term space for a premium rate on Watchfire digital billboards across the country. The site was developed to fill extra ad space for billboard operators. Advertisers buy ads for short periods of time, much like newspaper ads. It's a convenient way for people to purchase short-term messages for wedding proposals, birthday wishes, new baby announcements, "For Sale by Owner" properties and other one to three day needs. The new site debuted on April 30, 2012 at the 2012 TAB|OAAA Out of Home Media Conference and Marketing Expo in Miami Beach, Fla.
The site is exclusively for Watchfire digital billboard operators and is the only program of its kind in the industry. "We realized a site like this can help our customers fill empty ad space and do it at a premium rate," said Darrin Friskney, Watchfire Digital Outdoor's Vice President of Sales. The site not only provides ad space to individuals who may want to buy as little as a single day of advertising on a billboard, it increases revenue for Watchfire's billboard operators who have extra ad space available.
Neil Bell, National Sales & Marketing Consultant said, "Our billboard operators have been approached to post personal messages like, 'Welcome Home, Soldiers' or 'Happy Birthday', and until now they didn't have a convenient mechanism to sell, create and schedule the ad without disrupting their day-to-day business. We think Watchfire's BillboardToday.com might help our customers add thousands of dollars to their bottom line annually. And all they really need to do is sign-up!"
In response to the demand for a simple way to display personal and short-term messages, the process includes letting advertisers create a message, schedule it on a local billboard in their area and purchase the ad online. The Watchfire operator simply approves messages, and then the ads are displayed. "The website is a portal for advertisers to find and purchase the space as well as create what they want on the board," said Bell.
To inquire about utilizing BillboardToday.com on a Watchfire digital billboard, digital billboard operators should visit http://www.Billboardtoday.com/operator.