Watchfire RSS Feed Updates Billboards With Scores from Football’s Big Game

While most people tune into the big football game to watch the ads, Watchfire billboard operators can capture the attention of motorists by displaying the current score. Owners of Watchfire digital billboards can download free widgets to integrate up-to-the-minute football scores for the big game between Atlanta and New England on February 5.

“The biggest game of the football season always attracts a lot of attention. We believe that using RSS feeds for real-time score updates is a fun and engaging way to help our customers draw additional interest to their digital billboards and LED signs,” said Darrin Friskney, vice president at Watchfire Signs.

Watchfire digital billboard owners can download a free file, which contains the data feed as well as artwork fitting the most common Watchfire billboard sizes. The file works exclusively with Watchfire Ignite OA, Watchfire’s proprietary content management software.

Owners of non-standard sized Watchfire billboards or on premise signs can use the RSS feed and their own background artwork for free. Each user must create content that combines the background and the RSS feed, and can select which parts of the feed to use.

The football widget campaign is the latest program from Watchfire designed to make it easy for Watchfire’s customers to implement dynamic campaigns on their digital billboards and on premise signs. The company has provided free templates for events like Mother’s Day, college commencements, shopping days until Christmas and others that allow operators and advertisers to take advantage of the unique dynamic capabilities that digital outdoor provides.

The widgets can be downloaded at: http://www.watchfiresigns.com/biggame