Watchfire Signs Acquires Aerva to Broaden Digital Engagement Capabilities Using the Cloud

Watchfire Signs announced today that it has acquired Aerva (aerva.com), a pioneer in cloud-based display network management that enables real-time interactivity, dynamic and social media integration, and mobile engagement across digital displays.

Headquartered in Cambridge, Mass., Aerva offers cloud-based software for creating, managing and delivering compelling content and experiences across multiple digital media channels. The company’s platform for driving multi-screen networks allows for the execution of engaging digital experiences that span mobile, social, digital and interactive display channels. Clients include Anheuser-Busch, APN Outdoor, the US Navy, Beats-by-Dre, HTC and Taco Bell.

“Aerva has an exciting set of tools that really push the capabilities of digital signage and real-time social engagement and we are proud to be able to integrate their technology with ours. Dynamic, interactive content requires compatibility with a growing number of digital channels and Aerva’s technology will allow Watchfire to broaden its offerings in this area,” said Steve Harriott, CEO of Watchfire Signs. “They’ve been a part of shaping digital content delivery from Times Square to your local convenience store, and their technology platform is world-class.”

Aerva will continue to operate as an independent company from its Cambridge headquarters location.

“Watchfire’s LED signs and digital billboards are second to none. By joining Watchfire, Aerva amplifies its ability to build digital display solutions for brands, retailers, and enterprises and provide clients best-in-class capabilities for engaging your audience, boosting your brand and extending your reach through digital displays,” said Sanjay Manandhar, CEO of Aerva.