Watchfire: Standing Out in the Crowd

This year’s International Sign Expo kicked off today in Orlando, FL. Watchfire Signs has long been active in the International Sign Association, and is exhibiting at this year’s show.

When we go to a trade show such as Sign Expo 2012, we bring a few production signs to demonstrate our products. This year we are showcasing 12mm and 16mm LED signs as well as our Price WatcherTM gas price changers. This will give attendees a chance to see the construction of our signs and compare our products with those of other manufacturers, who also have products in their booths.

Why do we do this? Because it is easy to see the quality of the materials, construction and design of a Watchfire LED sign.

You have probably seen photos of a Watchfire LED module operating underwater on our website or in our printed materials. Our trade show presence gives us a chance to demonstrate just how waterproof our modules are. We’ll set up a running module in an aquarium, and while there won’t be any fish, there usually are a lot of questions. Here are a few:

Q. How do you do that?
A. Our modules are potted in a thick bed of silicone gel, which provides an all-weather encapsulation.

Q. Is that a real fish tank, with real water, and a real sign module in it?
A. Yes. There is absolutely no trickery here. It’s a production module, manufactured just like all of our modules, and this is not a trade show ploy. In fact, we test our products by subjecting modules to 180 consecutive days of underwater immersion.

Beyond the product, we also showcase our people. Our team designs and manufactures products that are built to last, and our product longevity has helped us to build lasting relationships with our dealer partners.  At Sign Expo 2012, we’ll have staff members from sales, technical support and our executive team on hand to answer questions. One of our National Account Managers, David Watson, will also be presenting an educational session for sign industry professionals.

We know that smart customers will research their purchase before selecting an LED sign manufacturer. It’s critically important to choose a manufacturer who can deliver the best combination of image quality, durability, service and cost of ownership. We are proud to showcase our products and eager to talk about the Watchfire difference.

To learn more about what you should look for in an LED sign manufacturer and what makes Watchfire stand out in the crowd, download our free white paper.

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