Parkside Dental Team, Westland, MI

Parkside Dental Team is a full-service dental practice in a prime location. Located near a busy shopping center on a major thoroughfare, you might think they don’t need help with advertising. But in an area with a lot of visual competition, location isn’t everything if you can’t capture the attention of potential customers.

Parkside Dental Team is a full-service dental practice in a prime location. Located near a busy shopping center on a major thoroughfare, you might think they don’t need help with advertising. But in an area with a lot of visual competition, location isn’t everything if you can’t capture the attention of potential customers.

The four dentists that make up the practice questioned the impact of their static sign, which did little more than identify the practice. They were open to trying something new, and with the success of their 12mm Watchfire LED message center since its installation in June of 2014, they can quantify impressive results. Within the first month, their new patient count had increased by 25%. After 4 months, that increase was nearly 50%. Parkside Dental Team estimates that the sign helped to bring in over $100,000 in new business in its first four months, more than enough to justify their investment.

Jaymie Cohen, Parkside’s Hygiene Coordinator, says the new display gets them noticed. “The new sign is bigger, taller, and brighter than our old one. You can’t miss our location now.” She also cites the responsiveness and flexibility of producing their own content as a major factor in the sign’s success. Watchfire’s Ignite software has been easy to use, making the sign simple to update on the fly. “If we have new patient specials, or last minute openings for hygiene cleaning, we put it on the sign and see an immediate response. Our ‘Zoom Room,’ an in-house teeth whitening procedure for busy people, sees a lot of business because of the sign.”

Watchfire’s local Territory Manager brought in a demo truck, which allows prospective customers to compare and contrast several LED message center options from the convenience of their own parking lot. With that help, the team at Parkside Dental could see the visual impact of a new display for themselves. Sign company partner Cal Kemppainen from Cal Signs in Wayne, Michigan, knew that they would be happy with a Watchfire product. “Watchfire really goes the extra mile. I used the sign buyers’ guide to show Parkside the quality that goes into Watchfire’s LED products. Their dealer resources and service after the sale are excellent. This has been a win-win for everyone.”

“When I ask our new patients how they heard about Parkside Dental Team," says Cohen, "they refer to seeing our new sign. As an advertising tool, it’s been incredibly successful for us.”

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