Tri-County Towne Center
Tri-County Towne Center is a retail shopping center located in Springdale, Ohio, situated near two major freeways in the Cincinnati area. In the past, they relied on a pylon sign with a manual letter board, and space was limited to one or two of their nearly 30 tenants.
One thing tenants at Tri-County Towne Center have consistently requested is more visibility to passing traffic. Clark Gilhart, executive property manager, said he and his uncle, owner John Gilhart, decided to purchase an LED sign because it would help draw attention (and customers) to their existing tenants and help them attract new retail business.
With the help of their local sign company, Klusty Signs, the duo settled on a Watchfre LED sign saying, “We considered others, but we chose Watchfire because of their reputation for excellence and because they were highly recommended by Vince Klusty, president of Klusty Signs.”
Clark is excited about what the LED sign can do for their business. “The new sign is the first ever LED sign approved for our market, and we believe it gives us a competitive edge.” Their tenant mix includes national, regional and locally based companies, and many of those tenants don’t have the big name advantage. The sign’s flexible messaging is great for them because it gives equal advertising time to all tenants. Clark said, “It allows us to promote any specials our tenants have. We also use it to remind customers about big shopping events, like black Friday, back-to-school and holidays.” All of these things help bring in customers.
“Our primary goal was to insure the stability and success of our tenants, and in turn, the shopping center as a whole,” said Clark. They give advertising space to their tenants upon request, which helps them attract retailers. In fact, since the sign was installed, their leasing activity has increased. “There are several factors that bring tenants to Tri-County Towne Center,” Clark reported, “and our Watchfire LED sign is one of them. It has given tenants a valuable resource in this highly competitive consumer environment. We recently completed a deal with a 55,000 square foot tenant, and the LED sign definitely helped them make their decision.”
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