Your Doc’s In
Your Doc’s In opened in Ocean City, Md., in 2005 to provide people in need of immediate medical care an alternative to the emergency room. As it grew to include three locations, founding physician Walter Gianelle, MD, wanted to invest in a dynamic sign solution that would help communicate important information to nearby residents, such as hours of operation and services available at the clinic.
Walter Gianelle, MD, worked in emergency rooms for about 14 years before joining with several partners to open Your Doc’s In in Ocean City, Md. Along with his partners, Dr. Gianelle had a vision for a network of urgent care centers that were more effective and less stressful than emergency rooms.
Your Doc’s In grew quickly, opening new locations in the nearby communities of Salisbury and Easton in the following years. Before each opened, Walter Gianelle researched electronic message centers as signage possibilities. The town of Easton didn't allow LED signs, but Gianelle was able to buy one for the Salisbury and had it installed a few weeks before the clinic’s grand opening. According to Angela Gianelle, Walter's wife and the business manager, the LED sign caught the community’s attention. One of its very first messages before the clinic opened read “The future home of Your Doc’s In.” “We ended up getting a lot of calls because of that,” Gianelle said. The sign has been a key promotional tool ever since. “We’ve used it to tell people what kind of insurance we take or inform them of any modifications to our hours,” Gianelle said. “And we have used it to promote everything from school sports physicals to flu shots.”
According to records kept by the Salisbury office manager, roughly 35% of the clinic's first visitors reported learning about the clinic’s services from the sign. The sign also acts as a wonderful landmark for the care center. “It makes it much easier for people to find us,” Gianelle said.
“We’ve been discussing opening another clinic,” Gianelle said, “and we’re definitely considering another Watchfire message center."
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