OAAA Experts: Maximize Dynamic Capabilities of Digital Outdoor

Hear what industry leaders have to say about engaging with your target audience through dynamic content.


Industry thought leaders at the 2015 OAAA/TAB National Convention share why it's so valuable to educate advertisers on the power and flexibility that digital brings to the out-of-home industry.

Many national advertisers have begun to launch campaigns that use dynamic content driven by data feeds or social media interaction to earn brand attention. Billboard operators must work to educate local advertisers about these features as well. From a realtor who can post a home of the week to an auto dealer who can display convertables on sunny days and SUV's when it snows, there are many applications for dynamic advertising at the local level.

In this video, out of home experts share examples and stress the importance of thinking differently about digital.

Watch the next video in our series to learn how billboard operators and community leaders are working together.

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