Which Locations Are Best for a Digital Billboard?
We asked out of home thought leaders to give their best industry advice regarding digital billboards, and their answers were unanimous.
Digital billboards are a completely different platform when compared to static. The experts were unanimous that now is the time to convert your best locations to digital. Power consumption is lower than ever, and return on investment is unmatched.
So, where should you begin when considering where to invest in a digital billboard location? Our panel recommends “oversubscribed” or A+ locations because adding digital will give you the opportunity to serve more advertisers at that location. These thought leaders report that revenues on locations converted to digital are returning a much higher multiples than when they were static.
is you billboard business ready for a revenue boost?
Watch the video to see why they say now is the best time to own digital.
Attract Advertising Dollars with Dynamic and Conditional Content
Scheduling features that are built in to Ignite OA are designed to help you get results for your advertisers. Learn more in our latest pro-tip video.
How to Use Sample Content to Sell More Advertising
Long time digital billboard operator Neil Bell provides insight on using artwork to attract more advertisers.