10 Strategies for Digital Billboard Success

Billboard owners who have incorporated digital in their outdoor advertising business will tell you that they are winning more business and expanding their base of advertisers. Digital billboards are dynamic, and offer advertising and earning capabilities beyond static boards.

This guide offers in-depth information for successfully selling digital advertising. We've compiled expert answers to many questions you may have about going digital, including the most important, "How can I make money?"

Here are a few of the strategies discussed in the white paper:

  • Understanding the strengths of the medium
  • Knowing the return on investment you can expect
  • Targeting appropriate advertisers
  • Selling against the competition
  • Encouraging renewals

Knowledge is the ultimate competitive advantage. If you aren't selling against digial billboards in your market yet, you probably will be soon. Join the growing list of Watchfire customers who are enjoying success with digital outdoor.