Color LED Signs: 12mm

12mm XVS color LED sign
Ak-Chin Casino, Maricopa, Arizona

12mm Full Color Outdoor LED Sign

The Watchfire 12mm is engineered to deliver eye-catching brightness and energy efficient operation for both on-premise LED signs and Watchfire digital billboards.

Our 12mm signs feature through-hole technology and fully encapsulated modules with beveled edges for near seamless installation, even around curves. Other Watchfire quality standards such as extruded aluminum cabinets with solid welds, stainless steel fasteners and temperature ratings from -40F to +140F mean that our 12mm is built to last.

The 12mm module also uses the same 12" x 12" form factor as our 16mm and 19mm modules. Standardizing the module size will make it possible for owners of 19mm signs to upgrade to the high resolution 12mm modules when the need arises.

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XVS Advantage and Efficient Operation

With XVS, our 12mm delivers eye-popping live video, animations, or available digital signage player integration. Each 12mm XVS sign features whole-sign color calibration and automated sign diagnostics.





Pixel Pitch 12.7mm
Pixel Configuration True Pixel, 1R, 1G, 1B
Character Height 3.5" or larger
Module Dimensions (H x W) 12" x 12"
Color Palette 73.7 quintillion for XVS, 1.15 quintillion for W series
Viewing Angle 140° horizontal x 70° vertical
Video Frame Rate
Up to 60 frames/second for XVS, up to 30 frames/second for W series
Graphics & Animation

FREE: Hundreds of built in EasyArt files

Ignite® Graphics Software Exclusively from Watchfire. Includes:
  • Still and animated graphics
  • Font editor
  • Message logging
  • Helpful wizards for step-by-step message creation
  • User manual
Communication Options RWF, High Security Radio, Broadband Wireless/DSL, Fiber Optic, Phone Modem
Power 120- or 240-volt, single-phase 60 Hz, UL48 and CUL48 listed and UL Energy Efficiency Certified
Field-Adjustable Brightness Control 10,000 NITS maximum

Construction & Engineering

  • All Watchfire LED modules feature an all-weather encapsulation in a bed of silicone gel
  • Rigorously tested through 180 consecutive days of underwater immersion, 60 consecutive days of salt spray, and extreme temperatures -- cabinets are rated from -40°F to +140°F, electronics are rated -40°F to +185°F
  • Modular design can be scaled up to very large sizes, while available slim cabinet offers flexibility for any structure type, including retrofits, monument signs and wall mounts
  • Time, day and date displays with temperature display optional
  • 100% solid state with modular design for ease of service
  • All manufacturing is controlled in Watchfire's vertically integrated manufacturing plant in the Midwest, from LED circuit board assembly to aluminum cabinetry. Computerized state-of-the-art facilities assure reliable, on-time delivery from America's Heartland.
  • Extruded aluminum cabinetry featuring precision mitered corners, solid welds and 30% gloss black polyurethane finishes
  • Watchfire signs exclusively feature stainless fasteners
  • Electrical: required service equals 100% of total wattage; average energy consumption equals about 1/3 of total wattage
  • Our signs are UL48 and CUL48 listed and UL Energy Efficiency Certified

Sizing Specs

Most Common Sizes

Watchfire manufactures LED signs to fit almost any application. This table shows some of the more common sizes.

LED Pixel Matrix

Dimensions (H x W)

Aspect Ratio
Cross Ventilation
24 x 72
24 x 96
24 x 120
17" x 39"
17" x 4'3"
17" x 5'3"
48 x 96
48 x 120
48 x 144
48 x 168
29" x 4'3"
29" x 5'3"
29" x 6'3"
29" x 7'3"
72 x 120
72 x 144
72 x 168
72 x 192
41" x 5'3"
41" x 6'3"
41" x 7'3"
41" x 8'3"
96 x 168
96 x 192
96 x 216
96 x 240
4'5" x 7'3"
4'5" x 8'3"
4'5" x 9'3"
4'5" x 10'3"
120 x 192
120 x 240
120 x 288
120 x 360
5'5" x 8'3"
5'5" x 10'3"
5'5" x 12'3"
5'5" x 15'3"
144 x 240
144 x 288
144 x 360
144 x 432
6'5" x 10'3"
6'5" x 12'3"
6'5" x 15'3"
6'5" x 18'3"
168 x 288
168 x 336
168 x 408
168 x 504
7'5" x 12'3"
7'5" x 14'3"
7'5" x 17'3"
7'5" x 21'3"
Rear Ventilation (sectional signs)
192 x 360
192 x 408
192 x 456
192 x 552
8'4" x 16'
8'4" x 18'
8'4" x 20'
8'4" x 24'
216 x 408
216 x 480
216 x 552
216 x 624
10' x 18'
10' x 21'
10' x 24'
10" x 27'
240 x 456
240 x 576
240 x 696
11' x 20'
11' x 25'
11' x 30'
264 x 456
264 x 552
264 x 648
264 x 840
12' x 20'
12' x 24'
12' x 28'
12' x 36'

*Many other sizes are available. Consult your Watchfire representative.



Sign prices vary depending on the resolution (pixel pitch), options, and square footage. Your Watchfire Territory Rep can assist in size selection.

A Pricing Example: Daily Expense for Your Advertising Budget

$19.55 is the daily expense if your accountant depreciates a $50,000 Watchfire LED sign using a typical 7-year depreciation. Our signs offer powerful advertising that captures the mobile audience. Can your local radio or newspaper deliver promotional messages this effectively for just dollars a day? (This is just an example; an appropriate sign for your location might be more or less than $19.55/day.)

Watchfire Financing

Depending on the size and scale of your Watchfire sign, a monthly payment can be as little as that of a car payment. Your Watchfire territory manager can provide you with additional Watchfire financing details.

Ignite® Graphics Software

Ignite® Graphics Software is exclusively for Watchfire LED signs. An easy-to-use interface puts the ability to create stunning graphic and video displays within the reach of anyone and dramatically eliminates the headaches associated with electronic message board software. Instantly preview and schedule video displays and messages from your computer so you know what's on your display at all times; no more disappointment when you see your sign.

Within minutes, you have an electronic sign that's up and running, creating exciting text, graphics, animation and video. As a Watchfire sign owner, you'll have a full range of standard graphics and fonts. You'll also have downloadable EasyArt graphics, video and art collections from Watchfire available for purchase when you want to turn your LED sign into a fully customizable message center. For full custom content services offered through Watchfire's Creative Services department, contact your sign company or Watchfire territory manager.

Quick Points

  • Edit, schedule and update from just one program
  • Use Ignite's step-by-step wizards to effortlessly create and manage content
  • Preview your graphics before you run them on your sign
  • Import AVI files of custom content created in other software
  • Extensive EasyArt library with special collections
  • Intuitive, easy-to-use interface
  • Training manual included
  • Software training webinar is available
  • Connect to your sign through several communication options


All testimonials are from real Watchfire sign owners or sign dealers. Read what people think about our signs, and learn more about the kinds of exciting results you can expect with Watchfire signs. Read all Testimonials

From Jeff Ramsey, general manager of WhiteTire GCR

We covered the cost of the sign investment within a few months. Also, since we had a separate electric meter for our sign, we were able to track the amount of electricity it took to operate the sign; our electric bill actually decreased compared with our previous sign.

I cannot stress how satisfied I am with the Watchfire sign and the service we received from Sav' On Signs. I highly recommend the investment.

From Peter Manka Jr., Ben Garelick Jewelers, Williamsville, N.Y.

Replacing our old sign with a new electronic sign is one of the best things I could have done to help advertise our business. I can communicate on so many levels to my existing and potential customers by keeping them informed with new product lines, sales and services. I have noticed a nice increase of new customer traffic directly from the sign. Customers notice the jewelry lines we advertise on the sign and come in to purchase those pieces. It has been fantastic! It's the best way to advertise to all the traffic that passes by our store every day.

Continue to More Testimonials »


5 Year WarrantyThe industry-standard Watchfire Warranty covers all sign electronics and LEDs on your Watchfire LED sign for a full five years.